I have tried several shampoos for colored hair, especially the sulfate free kind. My hair stylist recommended sulfate free shampoo after I started having problems with the color coming out after getting my grey roots touched up. The other shampoos worked as far as keeping the color however my hair still looked dull and lifeless. I saw this brand online during the liter sale and thought I'd give it a try. I have been pleasantly surprised. It cleans well, doesn't make my hair feel oily and there is even a little shine in my hair now. I have been using it for a few months and still like it.